PR

October 4, 2018 / Reading time: 1 minutes
Do not misunderstand. I think that the computer is a marvelous instrument. I think the computer has nothing to do with creative work. You are not going to be a creative genius just because you have a computer. In fact the chances are you will be just the opposite. You just will be a computer operator. But the speed and the efficiency are simply incomparable. A comp in the old days consisted of type and artwork and color and Photostats and color prints. Can you imagine how long that took, and how much it cost to do? You do it in half an hour today; it used to take two weeks, literally two weeks. There is something wrong in that, too, because it does not give you time to be contemplative. You do not have time to sit and think about it, and it keeps kicking you in your rear end as you go along. You know it keeps kicking you. You cannot stop to think about it because it is just too damn fast.

Paul Rand, Conversations with Students (Michael Kroeger, Princeton Architectural Press, NY).

It is impossible to decide what to quote from the book full of gems. Wish I’d read it before the current courses I am helping the students with, started. (The Vijayawada Library is full of pleasant surprises.) I’ve been raving about the NID: Structure-Culture Document for weeks now, and the tail-end of Rand in Conversation is strangely reminiscent.