Them Dashes (Or the Offical Em Dash Policy here on exif)
I shouldn’t have used the word “content” to describe what writers make. Writers make writing. So let’s call it that. Because “content” isn’t a neutral word. It’s anesthetizing jargon that encourages us to see the best (and worst) parts of the web as fungible commodities, like soybeans. Writers are not content farmers. Recognizing that fact is a prerequisite to improving the economics of writing.
— Matthew Butterick