Ha!

I don’t know how I feel about design education—I honestly don’t know very much about it. The one thing I do know though, is that kids matriculating through undergraduate design programs need to be better prepared intellectually. Not nearly enough attention has been brought to the question of the basic literacy of our young designers. It is vital, especially if a designer wants to work in publishing, but also vital in general, that students be taught the fundamentals of reading and writing. Not to mention that designers should be able to express themselves verbally. If I were in charge of an undergraduate design program, there would be literature classes, science classes, logic and rhetoric classes…it would be a much less fun school to attend, granted.

— Peter Mendelsund, on BBIC