keyaar.in / Exif: Blog V 3.0

It Flows

→ March 5, 2023 | Reading time: ~1 minute

We have been working with the River team from when it was just the two founders looking for an office and a name on the office-door. They unveiled the Indie last week; it was a sweet-as-in-dreams milestone on a long and eventful and hair-pulling-tense journey. (The event was also a millstone on a hectic two-way bus-trip from and to Vijayawada—perfectly in the middle of a supershort course—over a day and two nights. More on that—hopefully—later.) There is so much behind-the-scenes on this project we may need a microsite for it on KL11.

At KL11, we had a lot of help from a lot of folks; some new friends, some old. We had help with visual design, iconography, photography, copy, animation, web—everything. We also grew in new and fun and painful and rewarding ways as an ‘organisation.’ I had sleepless nights and work sandwiched between more work and winter-courses than I could physically endure. And seeing the logo writ large and small on stages and backdrops and products and webpages and over videos makes it somehow worth all that trouble. I’m not sure I will do all of that nightoil burning allover again, though.